Lesson 9 Improve your search campaigns
1) Which of the following is a benefit of using relevant ads and landing pages?
- Increased cost for ad placements
- Higher ad positions on the search results page
- Higher cost per clicks on your ads
- Ads that will ensure more purchases
2) When it comes to search ads, which description best describes ‘negative keywords’?
- Keywords with no association to your site
- Keywords with a poor search volume
- Keywords that are excluded from a campaign
- Keywords that are typed incorrectly
3)Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
- Exact Match
- Random Match
- Direct match
- Close match
4) What can conversion tracking in search help you measure?
- How many transactions are completed on your site overall
- How many people click on your SEM ad and end up browsing your site
- How many people visiting your site from a search ad end up completing a purchase
- How many customers your ad has converted into brand ambassadors
Lesson 10 Get noticed locally
1)How can you improve a business’s visibility to people located near you geographically?
- Translate your website into at least two more languages
- Offer free phone support during business hours
- Ensure you have good analytics on your website
- Make sure your phone number, address and business hours are easy to find
2)Which of the following is an example of a local search?
- “bike shop near me”
- “bike shop in UK”
- “local bicycle shop”
- “bike shops”
3)Which of the following is a benefit of registering your business in online local listings?
- Discounted pricing on your search advertising campaigns
- Increased likelihood of being discovered through search engines
- More mentions on social media platforms
- Guaranteed sales to local customers
4)Which three pieces of information are essential to include first in your local directory listing?
- Business address, website, telephone numbers
- Business name, business address, telephone numbers
- Website, telephone numbers, email address
- Business name, email address, website
Lesson 11 Help people nearby find you online
1) Which of the following factors help search engines determine if your business is local?
- Location details on the website, quality content and how mobile friendly the website is
- Location details on the website, list of shops local to you and a contact form
- Quality content, list of local suppliers and location details
- Location GPS tags on photos, quality content and how mobile friendly the website is
2) When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
- Because local users tend to use their mobile devices when they’re out of the house
- Because mobiles will replace desktop computers
- Because all online users browse on mobile devices these days
- Because marketing for mobile is more cost effective
3)Which of the following can help you gain visibility in search engines?
- Adding relevant content that highlights the location of your business
- Including your address on your Twitter account
- Optimising your site for desktop devices only
- Adding a list of shops local to you on your website
Lesson 12 Get noticed with social media
1)Which of the following can businesses achieve by using social media?
- Attract new audiences
- Build a good reputation with customers
- Meet sales goals
- Increase traffic to their website
2)Fill in the blank: Businesses should focus on social media platforms with _______.
- The biggest reputation
- The most expected engagement
- A relevant audience
- The most users
3)Which of the following is an example of a social media goal?
- Acquire genuine reviews on products
- Drive more traffic to your store
- Develop one-way communication with customers
- Mimic your competition’s approach
4)Which details should you look to include on a business profile page on social media?
- Details about the CEO
- Link to a local listing site you’re on
- Description of the business
- Cost of products and services
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