Lesson 5 Get started with search
1) Why are search engines a great place for a business to be found?
- People pay to use search engines, so there is a wealthy customer base there
- People who search are actively looking for information, products or services
- Search engines are a big trend these days
- Search engines guarantee new customers
2)What technology do search engines use to ‘crawl’ websites?
- Androids
- Interns
- Automatons
- Bots
Which of the following can help a search engine understand what your page is about?
- The date it was published
- The number of images used
- The total number of words
- The title tag
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
- Organic search results
- The search results page
- Business directories
- Display advertising networks
Which of these is an important factor in the paid search auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are
Which of these can Google Search Console help you to do?
- It helps you increase your social media following
- It helps you optimise your Google My Business listing
- It helps you understand which keywords people are searching for on Google
- It helps you run A/B tests on your home page
Lesson 6 Get discovered with search
1)Which of the following factors should you consider when optimizing your website for search engines?
- Color scheme
- Recycled content
- Inspiring business name
- Site popularity
2)What should be the first step of a structured SEO plan?
- Identifying your ad budget
- Buying an analytics software
- Setting up your presence on social media sites
- Keyword research
3)When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Social media following
- Bid value
- Domain authority
- Average number of visitors to the company’s website
4)Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
- Long-hair keywords
- Long-tail keywords
- High-relevance keywords
- Top-tail keywords
5)Which of the following would be an ideal goal for an SEO plan?
- Increasing social media likes and follows
- Increasing how many relevant people visit your website
- Showing your website to as many people as possible
- Being in first place in SERP for any keyword
Lesson 7 Make search work for you
1)Which of the following page titles would be most suitable for a website page describing a store’s return policy?
- How to Send Stuff Back
- [Company Name’s] Return Policy
- Return Policy
- Company Policies
2)Which of the following is a good way to get other websites to link to your site?
- Keep linking to them until they link to you
- Send them emails until they link to you
- Building relationships with similar sites
- Use as many relevant keywords on the page you’d like them to link to
3)When expanding a business internationally, which of the following is most important to provide on your website?
- Products and delivery details in the correct currency
- Time and dates written in the local format
- Exchange rate information
- Free giveaways for local customers
Lesson 8 Be noticed with search ads
1)Search engine marketing can also be called what?
- Pay-per-click advertising
- Organic advertising
- Search box marketing
- One-click advertising
2) In an SEM auction, your Quality Score is based on which aspect of your ad?
- Bid
- Relevance
- Wit
- Length
3)Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
- Auction
- Website
- Keyword
- Advert
4)What should your search ad have in order to promote more clicks?
- A call to action
- A catchy headline
- A close-up photo
- A social media link
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