Google Digital Unlocked Lesson 1-4

 

 Lesson 1 : The Online Opportunity

1 )The increased use of the Internet presents a lot of potential for which types of businesses?

• All businesses
• Small business owners
• International businesses
• Local businesses

2) Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

• Sending flyers with your web address to customers
• Creating a business listing in online local directories
• Increasing print and billboard advertising
• Building a team of digital advertising experts

3) Which of the following is the easiest way for visitors to learn about a business while visiting a website?

• Getting a free ‘taster’ of one of your products when they sign up to receive emails
• Listening to an audio file that auto plays whenever someone visits your site
• Browsing your product pages and reviewing the Frequently Asked Questions page
• Reading the terms and conditions for your products on your site

4) What is a key benefit of having an online presence for a business?

• The ability to sell products directly to customers through social media
• Being visible when people search for a business like yours
• Sending users emails to update them on new products
• Being able to offer new customers promotional discounts

 

Lesson 2 Your first steps in online success

1)Which tool helps you measure the success of your website?

• Keyword Planner
• Ad Gallery
• Ad Preview Tool
• Analytics

2)Which of the following statements is true when it comes to taking a business online?

• Stick to what you are doing and don’t make changes
• The same content works across online and offline platforms
• Use analytics to make informed decisions
• Use analytics to track your customers across the Internet

3)Which term best describes the business activity that occurs when website visitors buy products or services from you online?

• E-commerce
• Display advertising
• Search engine marketing
• Pay per click

4) Which of the following statements is true when marketing your business online?

• You need a website to show up in search results
• You’ll reach a similar client base to the one you have in the real world
• You’ll be seen by the same volume of customers whether you use search advertising or not
• Social media is a great way to engage your audience
  

 

Lesson 3 Build your web presence

1)Which of the following statements is true when it comes to developing a web presence for a business?

• Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
• Building a new website requires a large budget
• Mobile apps enable your customers to purchase your products without being on your website
• All businesses must have a website to sell products

2)What is a web server?

• The customer service representative you can call when you have questions about your website
• The answer you get when you search a term on the web
• A computer connected to the Internet with software that allows it to host all the components of your website
• The device that determines the speed of your mobile connection

3)Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

• Hyperlink
• Return link
• Menu bar
• Breadcrumb

4)Which of the following is something you’ll probably want to exclude from your website?

• Prices
• A lot of deep scientific information and detailed statistics
• Special offers
• Certifications to show you’re qualified to provide a service

5)Which of the following is an example of a ‘call to action’ on a website?

• A list of phone numbers customers can use to get in contact with you
• A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
• An icon button that takes the customer to your social media accounts
• A hotline phone number that helps users complete their purchases

6)What should you consider when developing your website content?

• What your customers are looking for
• Your latest promotions and discounts
• Your brand values
• Whether the content will go viral or not

Lesson 4 Plan your online business strategy

1) What is the first step in creating an online business strategy?

• Identifying business goals
• Understanding what the competition is doing
• Knowing the market
• Aligning goals to the strategy

2)What is the purpose of the ‘See, Think, Do, Care’ framework?

• To help determine a marketing strategy
• To help a business understand the customer journey online
• To help a business reach a global audience
• To give insight into specific customer groups

3)Why is optimising customer touchpoints online beneficial for businesses?

• It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• It gives businesses the opportunity to save money on online advertising
• It provides customers with value every time they come into contact with a brand, helping build trust
• It gives businesses an opportunity to collect more data from potential customers

4)Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

5)What type of information can KPIs provide?

• Audience segmentation
• Long-term projections
• Financial viability
• Board decisions
  

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