Lesson 23 Turn data into insights
1) Which type of data relates to a metric that can be represented with a number?
- Quantitative
- Qualitative
- Holistic
- Customer
2)What makes the data cycle useful?
- It helps you make the most of the data collected from marketing activities
- It helps you evaluate your competition
- It provides information about what users like about your website
- It presents collected data in a visually appealing way
3)Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
- ‘Why’
- ‘How’
- ‘When’
- ‘Who’
4)Which of the following is a benefit of using spreadsheets?
- Vast quantities of data can be stored, sorted and analysed quickly
- Data can only be accessed when all users are online
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
5)If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Table
- Heat map
Lesson 24 Build your online shop
1)What would be beneficial to include on a product description page?
- Previous versions of the product
- Links to other suppliers
- Reviews of the product
- Price comparisons
2)Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Low operational costs
- Minimal interaction required with the customer
- Segmentation of audiences
3)To an owner or administrator, what is a functional benefit of having an online store?
- It collects the addresses of your online store visitors
- It provides a backend system with order management
- It provides a quicker checkout process than a physical store
- It allows you to feature more sales and discounts than a physical store
4)What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
- Second-party payment processing
- Third-party payment processing
- External payment processing
- Internal payment processing
Lesson 25 Sell more online
1)Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
2)What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
3) Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
Lesson 26 Expand internationally
1)What is the best way to translate the content on your website for a new market?
- Google translate
- Native speakers
- Translation software
- Language guide
2)Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
- Translation software
- Keyword planning tools
- Interviews with people from that country
- A range of search ads in different countries
3)When adapting your website for customers who speak a different language, what should you do?
- Have a ‘translate’ button that pulls a translation from an external provider
- Translate your content with consideration to particular words and phrases
- Translate your content directly, word for word
- Localise the name of the business owners
4)Which of the following is primarily meant to target new customers online?
- Email marketing
- Print advertising
- Retargeting advertising
- Search advertising
5)What should a business do first, when considering going into a new market?
- Hire an agency to translate its website into the local language
- Open a new office in the capital city
- Determine its ability to deliver products and review all tax and legal information
- Invest in major ad campaigns to raise brand awareness
6)When selling to people in different countries, what payment form should you consider using if you aren’t already?
- Debit cards
- Credit cards
- Paypal or Worldpay
- Bank transfers
7)Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
- What times of the day international shoppers are online
- The legal and tax considerations in that market
- Which social channels are popular in that market
- Which couriers offer the cheapest services for global shipping
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